4. Marketing analysis
Last updated
Last updated
The mobile live quiz show craze that started in the United States has arisen to Korea following China.
In a mobile live quiz show, players solve 10-12 quizzes within fixed time and winners will share rewards. This service was originated from “HQ Trivia” in the U.S. in August 2017.
The “HQ Trivia” quiz show was very popular in the U.S. with 2 million concurrent users participating in the show. “Millions’ winer”, a mobile live quiz show, produced in china in December 2017 also gained enormous popularity with its 4million concurrent users and the show has been grown rapidly with its quiz services.
Quiz shows and quiz applications using 'quiz' are steadily gaining popularity in the global market without distinction between generations.
According to a survey released by the Korea Internet & Security Agency (KISA), the online ad market for 2017 was worth 4.42 trillion won, ranked the first among other ad media.
According to a survey about internet users, 90 percent of respondents said they were willing to consume ads for using free contents.
As interactive advertising expands content reach and engagement opportunities, investment in online and digital advertising continues to grow year after year.
Every year, individuals and companies are collecting money for donation almost equivalent amount to revenue of Hyundai Motor Company.
Especially, K-pop, K-drama and other K cultures have become a central form of cultures with its popularity.
Starting with celebrities, they donated proceeds from albums or pictorials, and fan clubs of certain popular celebrities also attracted attention by carrying out good deeds in the name of their members.
In addition to this, celebrities and fandoms are approaching the public with good influence in the form of one-time donations such as rice wreath donations, blood donations, and supplies gathered on the anniversaries of actors and sports stars.
Domestic Naver subsidiary Snow’s ‘Jam Live’ and startup NBT’s ‘The Quiz Live’ have similar formats. "The Quiz Live" is characterized by its quick executive abilities and ideas. Its strategy is to create 'Korean Mobile Quiz Show' that is different from traditional quiz formats by using various methods.
The mobile quiz show 'Jam Live', operated by Snow, a subsidiary of Naver, has achieved great success by conducting collaborative broadcasts with famous domestic and international companies such as 'Olive Young' and 'Coca-Cola', maximizing the promotional effect by providing hints for the quiz on the famous companies' Facebook pages or including product information in the quiz itself, and significantly increasing the number of simultaneous users participating in the quiz show.
Through strategic partnerships with token business platforms, each with its own independent ecosystem, we can further expand the QTCON ecosystem by activating value sharing with QTCON, swaps, and token-to-token trading through DEX.
For example, through a partnership between tokens issued by a blockchain-based travel platform and QTCON, QTCON can be used as a means of payment for accommodations on the travel platform, or through a partnership with a blockchain-based car platform, it can be used to rent a car.
Tokens issued by each platform can be freely exchanged through DEX, and through this, QUIZTOK platform ecosystem participants can utilize the tokens they hold more freely and valuably. Through this value sharing, the QUIZTOK ecosystem is further expanded and activated.
