QTCON Whitepaper
  • 1. Overview
  • 2. Background
    • 2.1 The Background of QUIZTOK Departure
    • 2.2 The value of quiz contents
    • 2.3 Need to improve the productive mobile environment
    • 2.4 The current state and challenges of advertising and media markets
    • 2.5 The need for a platform that combines ‘quizzes + communication + advertising + rewards’
  • 3. QUIZTOK! Quiz Mining Platform
    • 3.1 Ecosystem
    • 3.2 Ecosystem Participants
      • 3.2.1. Quiz Creator
      • 3.2.2. Quiz Player
      • 3.2.3 Quiz Curator
      • 3.2.4. Advertiser
      • 3.2.5. Sponsors, Donators
    • 3.3 Reward
      • 3.3.1 QTCON reward system
      • 3.3.2 Quiz Rewards
      • 3.3.3 Advertising rewards
      • 3.3.4 Sponsoring & Donation rewards
      • 3.3.5 Reward algorithms
    • 3.4. Targeted Advertising
      • 3.4.1. Use for user orientation and targeted advertising
      • 3.4.2. Targeted advertising utilization
    • 3.5. Technologies
      • 3.5.1. Quiz mining
      • 3.5.2 Architecture
      • 3.5.3. System configuration
      • 3.5.4 Reward pool
    • 3.6. Use Case
      • 3.6.1. Quiz Content Platform Service Scenario Combining Advertising and Quiz
      • 3.6.2 Quiz service scenarios where users create and consume quizzes
      • 3.6.3. Donation Scenario
      • 3.6.4 Connection between users and sponsoring companies
  • 4. Marketing analysis
  • 5. Why Blockchain?
    • 5.1 The block chain ideology and QTCON
    • 5.2 Reasons for using the block chain system
    • 5.3 Value of QTCON
  • 6. Schedules for Plans
    • 6.1 Present stage
    • 6.2. Milestone
  • 7. QUIZTOK Token(QTCON)
    • 7.1 Plans for QTCON issuance
    • 7.2 Plans for fund management
    • 7.3 History of QTCON issuance
    • 7.4 QTCON Lock-up & Release Plan
  • 8. Team
  • 9. Risk announcements and protection tools for investors
  • 10. Subjects of exemption
  • App Link
    • App Store
    • Google Play
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  1. 3. QUIZTOK! Quiz Mining Platform
  2. 3.4. Targeted Advertising

3.4.2. Targeted advertising utilization

The QUIZTOK platform provides a tool for accurate targeted advertising to advertisers based on user propensity analysis data.

For those who are interested in ‘traveling’, they will prefer quizzes related to the word ‘traveling’. For those users, we can provide advertisements about travel-related products and accommodation information which will increase advertising effect.

Quiz is very clear about the characteristics of each content, so it is very easy to analyze user tendencies and provide them to advertisers to use them for target advertisements.

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Last updated 8 months ago