3.4.2. Targeted advertising utilization

The QUIZTOK platform provides a tool for accurate targeted advertising to advertisers based on user propensity analysis data.

For those who are interested in ‘traveling’, they will prefer quizzes related to the word ‘traveling’. For those users, we can provide advertisements about travel-related products and accommodation information which will increase advertising effect.

Quiz is very clear about the characteristics of each content, so it is very easy to analyze user tendencies and provide them to advertisers to use them for target advertisements.