QTCON Whitepaper
  • 1. Overview
  • 2. Background
    • 2.1 The Background of QUIZTOK Departure
    • 2.2 The value of quiz contents
    • 2.3 Need to improve the productive mobile environment
    • 2.4 The current state and challenges of advertising and media markets
    • 2.5 The need for a platform that combines ‘quizzes + communication + advertising + rewards’
  • 3. QUIZTOK! Quiz Mining Platform
    • 3.1 Ecosystem
    • 3.2 Ecosystem Participants
      • 3.2.1. Quiz Creator
      • 3.2.2. Quiz Player
      • 3.2.3 Quiz Curator
      • 3.2.4. Advertiser
      • 3.2.5. Sponsors, Donators
    • 3.3 Reward
      • 3.3.1 QTCON reward system
      • 3.3.2 Quiz Rewards
      • 3.3.3 Advertising rewards
      • 3.3.4 Sponsoring & Donation rewards
      • 3.3.5 Reward algorithms
    • 3.4. Targeted Advertising
      • 3.4.1. Use for user orientation and targeted advertising
      • 3.4.2. Targeted advertising utilization
    • 3.5. Technologies
      • 3.5.1. Quiz mining
      • 3.5.2 Architecture
      • 3.5.3. System configuration
      • 3.5.4 Reward pool
    • 3.6. Use Case
      • 3.6.1. Quiz Content Platform Service Scenario Combining Advertising and Quiz
      • 3.6.2 Quiz service scenarios where users create and consume quizzes
      • 3.6.3. Donation Scenario
      • 3.6.4 Connection between users and sponsoring companies
  • 4. Marketing analysis
  • 5. Why Blockchain?
    • 5.1 The block chain ideology and QTCON
    • 5.2 Reasons for using the block chain system
    • 5.3 Value of QTCON
  • 6. Schedules for Plans
    • 6.1 Present stage
    • 6.2. Milestone
  • 7. QUIZTOK Token(QTCON)
    • 7.1 Plans for QTCON issuance
    • 7.2 Plans for fund management
    • 7.3 History of QTCON issuance
    • 7.4 QTCON Lock-up & Release Plan
  • 8. Team
  • 9. Risk announcements and protection tools for investors
  • 10. Subjects of exemption
  • App Link
    • App Store
    • Google Play
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  1. 2. Background

2.4 The current state and challenges of advertising and media markets

The ecosystem of the existing advertising market consists of a vertical delivery process that connects to 'Advertiser → Advertising Agency → Media→ Users'.

As many intermediaries are involved in the process of delivering advertisements from advertisers to consumers, it has a structural problem that advertising costs are overspent compared to advertising value.

In addition, as advertising execution is monopolized by some advertising agencies, the evil of advertising monopoly occurs, in which advertising agencies exert influence over the media.

The user must unilaterally consume the advertisement transmitted by the media, and there is no option for the advertisement, and there is no compensation for the advertisement consumption to the user who watches the advertisement, while the advertising agency and the media share all the profit.

These advertising and media markets must also shift away from a centralized ecosystem where advertising agencies and media monopolize revenue and influence so that advertising consumers can benefit from them.

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Last updated 8 months ago